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How to Put the ‘Wow’ in Your Next Corporate Event


Don’t make your next corporate event one of those ordinary, run-of-the-mill events that your employees and clients attend out of obligation. It is time to take it up a notch. Time to bring the “Wow Factor” to your next event.

Is your event a way to show appreciation to your clients or employees? Are you celebrating a milestone in your company? Launching a new product? Throwing a year-end corporate party? Any of these reasons, and many more, warrant the time and money your business invests in hosting an event. Even in this digital world marketing experts consistently sing the praises of the benefits of in-person meetings and events. A memorable corporate event makes a positive impact on the culture of your company.

Time to Get Planning

Be sure to devote ample time to planning. Attention to detail will elevate your event from a typical, just okay corporate event to one of those rare events where those in attendance will be heard saying “WOW!” It is that “wow factor” that sets your function apart from the others and solidifies the investment your company puts in this event.

Where Should We Go?

Picking the right event venue is always critical. In every city there are so many options out there for venues. Thinking outside the box with your venue is not unusual these days. For example, take a location like The Crane Bay in downtown Indianapolis. There are endless ways to transform that venue. This author has attended numerous events at The Crane Bay. One event hit all the marks of a very traditional cocktail party and sit-down dinner. The atmosphere, opportunity to socialize with those in attendance, a delectable meal, and superior service made this event an incredibly lovely evening. At another event there, as our group entered The Crane Bay, we were literally transported into a Winter Wonderland. Magnificent iridescent draping, crystal chandeliers, and icy blue mood lighting created a magical world. The ice sculpture bar was not only a spectacular sight, but an extravaganza of delightful cocktails. Take your guests on an adventure with your venue choice and they’ll remember that your organization did it right!

What Should We Eat?

In the current foodie craze out there what better way to impress your guests than with creative, delicious food options. The opportunities abound in the food arena these days, so make sure you partner with a premier corporate caterer. Here is a run-down of some showstopper food and drink ideas. 

Be sure to enlist the expertise of your catering company when planning food for your corporate event. Event caterers are masters at creating the perfect menu for your guests. If you have dietary restrictions or are unsure how best to serve a large crowd, your catering company’s chefs can guide you along the way. Plus, they are on the front lines of what is trending now, what are certain crowd pleasers, and what will have your guests coming back for more.

What Should We Do?

Want your guests to remember your event? Want to generate some social media-worthy attention? Then try something different when planning your event’s entertainment. Dueling pianos is a fun way to get the crowd engaged and is fun for all ages. Who doesn’t like to sing along to the chorus of Sweet Caroline? Wheel of Fortune is a great idea for a product launch event. Graffiti artists offer an edgy, live art experience. Consider a customizable Swag Station because everyone loves free stuff. Almost 90% of event creators are planning to use Augmented or Virtual Reality for their events in 2019. The world is your oyster when it comes to AR and VR. 

A flower wall in your company’s logo is an ideal backdrop for an Instagram photo. Greet your guests with a red carpet and their very own paparazzi. Display your event hashtags. Create a Snapchat filter for your event. Hire a company to do Hashtag Printing. Or go all out for your corporate event with Luster’s Hashtag Mosaic Wall. There is no end to the innovative ways social media can enhance your company’s event.

Use these ideas to turn your next corporate event into a memorable experience your guests will be raving about for months to come!


Crystal Catering will help you Raise The Bar for your next event. Not only do we specialize in corporate events, our event planners can help you with social or non-profit event or wedding ceremony or reception. We'd love to host your next function at any of our Indianapolis-based venues: The Crane Bay, Indiana Roof Ballroom, and The Willows.